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Pricing

Simple pricing, less than one job per month

A full local SEO website from $99 a month, with no setup fee and no contract. Preview the whole thing free, and only pay when you publish on your own domain.

Starter

For one trade in one town, getting off the ground.

$99/month
  • Full local-SEO site with schema, a page per service and area
  • Your own domain and free SSL, in your name
  • 24/7 AI assistant that captures leads to your inbox
  • Online booking, sticky call bar and WhatsApp button
  • Call tracking with instant email alerts on every lead
  • Edit it all yourself: text, photos, and custom pages
Start with Starter

or $990/year, 2 months free

Most popular

Growth

For established businesses that want the whole county.

$199/month
  • Everything in Starter, plus
  • A page for every service in every town across your county
  • Google ranking insights and your own Google Analytics
  • One-click Google review requests to grow your reviews
  • Guided Google Business Profile optimization
  • A 1:1 onboarding call and priority support
Start with Growth

or $1,990/year, 2 months free

Pro

For multi crew operations covering several cities.

$499/month

up to 3 cities included

  • Everything in Growth, plus
  • Every service covered across multiple cities, up to 3 included
  • Done-for-you Google Business Profile setup
  • A dedicated account manager and white-glove migration
  • Per-location call tracking and ranking insights
  • Route every lead to your CRM, Slack or Zapier (5,000+ apps)
Start with Pro

or $4,990/year, 2 months free

Every plan: free live preview (no card), pay only on publish, edit yourself, cancel anytime, export everything, refer a friend for a free month.

Annual, 2 months free Starter $990, Growth $1,990, Pro $4,990 a year, about $83, $166, $416 a month.

Managed — limited seats

We run your entire local marketing for you

Everything in Pro, done entirely for you

Pilot Local
  • We manage your Google Business Profile: posts, updates, Q&A
  • We run your content and social calendar every month
  • We request and reply to your reviews for you
  • A dedicated human account manager, not a bot
  • Monthly strategy call and priority on everything
$999/month
Start with Managed
Every plan

What you get on every plan

Whichever plan you choose, the foundation is the same: a complete website built for your trade, structured the way Google rewards, and yours to keep. The plans differ in how much of your county and how many cities they cover, how much hands on support and Google Business Profile help you get, and whether leads route into your own tools, not in whether you get a real, rankable site.

A page for every service you offer
A page for every neighbourhood you serve
LocalBusiness and Service schema on every page
Your own domain with free SSL
Mobile first, built to load fast
Content kept fresh so it keeps ranking
No contracts, cancel anytime
Export your whole site whenever you like
Compare

Compare all plans

Every plan builds you a real, rankable site on your own domain, yours to edit and keep. Here is exactly what changes as you move up, so you can pick the tier that matches how far your business reaches.

FeatureStarterGrowthPro
Coverage
Local-SEO site and schema
PagesYour townEvery town in your countyMultiple cities
Extra citiesUp to 3 included, more on request
Yours to keep
Own domain and SSL
Edit text, photos and custom pages
Export anytime
Leads and booking
24/7 AI assistant
Online booking, call bar and WhatsApp
Call trackingPer location
Instant lead alerts and weekly report
Lead routing to CRM, Slack or Zapier
Get found and trusted
Google ranking insights and Analytics
One-click review requests
Google Business ProfileChecklistGuided setupDone-for-you
Support
SupportStandardPriorityDedicated manager
1:1 onboarding call
White-glove migration
Price$99/mo$199/mo$499/mo
Compared

What the same site costs the old way

A custom local SEO website is normally a major project. Here is what the same per service, per area site typically costs if you hire it out, versus building it with Pilot Local.

Hiring an agency

$3,000 to $8,000

Up front to build, plus $500 to $2,000 a month to maintain, and weeks to launch. You wait, you pay before you see results, and the site is often locked to the agency.

Building with Pilot Local

From $99/month

No setup fee, no contract, a full site live in about 75 seconds, and a free preview before you pay anything. The same structure, schema, and ongoing content, for a fraction of the cost, and your domain stays yours.

No lock in

Monthly or annual, because we would rather earn it

Every plan is billed monthly with no contract and no cancellation fee, because we would rather keep your business by doing good work than trap you in a one year deal. If annual suits you better, pay for ten months and get twelve, two months free on every plan. Either way, if you ever cancel, you keep your domain and you can export your entire site before you go. The fee covers hosting, SSL, the ongoing content refresh that keeps you ranking, and the support behind it, so the site keeps working long after launch instead of going stale the way a one time build does.

Fair questions, straight answers

Pricing FAQ

Is the free preview really free?

Yes. You answer four questions, and we build your whole site, your homepage, a page for every service, and a page for every neighbourhood, with no credit card and no commitment. You only pay when you decide to publish it on your own domain. If you never publish, you never pay.

What is the difference between the plans?

Starter is for one trade in one town: a full local-SEO site with a page per service and a page per area, your own domain and SSL, a 24/7 AI assistant that captures leads to your inbox, online booking with a sticky call bar and WhatsApp button, and call tracking with instant alerts on every lead. Growth, the most popular plan, covers your whole county with a page for every service in every town, Google ranking insights and your own Google Analytics, one-click Google review requests, guided Google Business Profile optimization, and a 1:1 onboarding call with priority support. Pro is for multi-city, multi-crew operations, adding every service across multiple cities (up to 3 included; 4+ on request), done-for-you Google Business Profile setup, a dedicated account manager, white-glove migration, per-location call tracking, and lead routing to your CRM, Slack or Zapier.

How does this compare to hiring an agency?

A custom local SEO website from an agency typically costs $3,000 to $8,000 up front, plus $500 to $2,000 a month to maintain, and takes weeks to launch. Pilot Local starts at $99 a month with no setup fee, no contract, and a full site live in about 75 seconds. You get the same per service and per area structure, schema, and ongoing content for a fraction of the cost.

Can I cancel anytime?

Yes. There are no contracts and no cancellation fees. If you cancel, you keep your domain and you can export your entire site before you go. We would rather earn your business every month than trap you in a contract.

What happens to my domain and content if I leave?

They are yours. Your site lives on your own domain, the domain belongs to you, and you can export your full site at any time. Nothing is held hostage.

Do you offer annual billing?

Yes. Every plan can be billed annually and you get two months free: Starter is $990 a year, Growth is $1,990 a year, Pro is $4,990 a year, which works out to about $83, $166, $416 a month. Prefer to stay flexible? Monthly billing is always there, with no contract either way, and you can switch whenever you like.

Will my site actually rank on Google?

Nobody honest can promise a specific position, but sites with unique local content, real schema markup, and a page per service per area consistently outrank thin one-page sites. Most owners see movement on neighbourhood searches within 4 to 8 weeks, and your plan keeps the content fresh so it holds its place.

See your site before you pay a cent

Free preview in about 75 seconds. No credit card, cancel anytime, your domain stays yours.

Build my site free

Reviewed by the Pilot Local team. We build and maintain local SEO websites for trade and local service businesses across the US and Canada.