Home / Local Visibility Grader
Answer 7 quick questions and get your local visibility score, plus exactly what to fix. Free, instant, and no email needed.
Local visibility is how easily a nearby customer can find you when they search Google for what you do. For a local service business it is the difference between a phone that rings and one that does not. Most searches for trades and services now happen on Google, and the businesses on the first page win the overwhelming share of the calls.
The good news is that local visibility is not luck. It comes from a handful of concrete things you either have or you do not. This grader checks the seven that matter most, the same factors Google leans on to decide who shows up first in a town.
Think of it as a checklist your competitors are quietly working through. Every gap you close is a search you start showing up for, and every search you show up for is a chance at a job that used to go to someone else. The businesses that win locally are rarely the biggest or the cheapest, they are simply the easiest to find when a customer needs them. This grader shows you, in about two minutes, exactly where you stand today and which gaps are costing you the most. None of it requires technical knowledge, just honest answers about what you already have in place.
Score low on several of these and you are leaving jobs on the table for competitors who have them. The fastest fix for most of the list is a proper local SEO website, which is exactly what Pilot Local builds for you, a page per service and per area with schema, on your own domain, in about 75 seconds. You can preview it free before you pay anything.
It is an honest self assessment based on your own answers, not a scan of your website, so treat it as a clear guide rather than an exact audit. The seven factors it checks are the ones that genuinely move local rankings, so a low score reliably points to real gaps worth fixing.
Eighty or above is strong, you have the foundations in place. Fifty to seventy nine means you have a base but are leaving jobs on the table. Below fifty means customers are struggling to find you on Google and the gaps are costing you calls every week.
Fix the website gaps first, because they carry the most weight. A page for every service and every area, with schema and genuine local copy, is the biggest lever. That is exactly the site Pilot Local builds for you in about 75 seconds, and you can preview it free.
Yes. A Google Business Profile helps you appear in the map pack, but it cannot rank you for every service and every neighbourhood you serve. A real website with the right pages is what captures those searches, and the two work best together.
Building the site takes about 75 seconds, but Google indexing and ranking take days to weeks, sometimes a couple of months in competitive areas. Consistent, genuine local content speeds it up. Anyone promising first page in days is not being straight with you.
Yes. You answer seven questions and see your score and gaps instantly, with no email, no signup, and no catch. If you want to fix the gaps, Pilot Local builds the site for you, and even that starts with a free preview before you pay anything.
This grader is a self assessment based on your own answers, not a scan of your site. It is a guide to where your local visibility stands, built by the Pilot Local team.